Advertisement Analysis The Super Bowl - 996 Words

Ad Analysis An advertisement is a paid notice that tells people about a product or service(Advertisement). One of the biggest platforms on TV for an advertisement is the Super Bowl. It is by far the most watched TV event every year. A platform this big cost a lot of money. Super Bowl XLVII and Super Bowl XLVIII cost on average $4 million for only thirty seconds of airtime(Schwartz). Toyota used this platform to introduce the all new Prius 4 during Super Bowl 50 when they aired their commercial, The Longest Chase. This ninety second commercial cost Toyota a bunch of money but, the company believed that it was worth the price. This advertisement shows that the Hybrid group, like the Prius, are the way to go now. And the car’s power and performance are enough to turn any drive into an event worth sharing with the entire world. This Toyota commercial uses reasoning (logos) and emotion (pathos) to show why everyone should own the all new Prius 4. The advertisement begins with fou r inept friends escaping a bank that they had just robbed. Once they get outside the building, they soon learn that their original getaway car had been towed. They quickly slipped past the cops and came across a Prius. With no hesitation they take the car and leave behind a pile of cash for the owner. They soon realize that the Prius has enough speed and power for them to outrun the cops. Soon enough, the scary police chase turns into a joy ride. The friends narrowly escape the cops more than once. 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